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Press Release

Principia Partners Appoints Daniel R. Smith as New Executive Vice President and CFO

Leading technology solution provider gears up to meet growth demands and business objectives

Jersey City, New Jersey – April 28, 2005 – Principia Partners LLC, a leading technology provider of comprehensive front-to-back office solutions for managing highly complex structured financial assets, liabilities and derivatives, today announced that it has appointed Daniel R. Smith as EVP and Chief Financial Officer to oversee Principia’s finances and administrative functions.

A key responsibility of the role will be to guide the company's growth through change management and value creation strategies, which include implementing enhanced strategic budgeting, planning and forecasting disciplines, as well as costing and accounting systems. Dan brings to Principia over 15 years experience working with publicly traded companies. In addition, Dan is a CPA, received his M.B.A. from New York University and his B.S. in Accounting from the Pennsylvania State University.

Prior to Principia, Dan was SVP of Finance and Administration at Viewpoint, a public digital marketing firm specializing in online shopping technology and services, where he led funding and cost reduction strategies in support of key organizational objectives. He also has six years of public auditing and consulting experience at Arthur Andersen and has served as Treasurer, CFO and COO at a variety of companies in the business-to-business and consumer sectors.

“We are delighted to have someone of Dan’s leadership and cross-organizational experience on board as we usher in an era of unprecedented growth in Principia’s history,” states Theresa Adams, CEO and President of Principia Partners. “We have set very ambitious long range objectives for our business and our product, and we are delighted to have Dan help manage the growth and changes we experience.”


About Principia Partners
Founded by a group of finance and technology professionals, Principia Partners offers a fully integrated front to back office solution for management of financial assets, liabilities and derivatives. The Principia System covers fixed income (including ABS/MBS and GICs), interest rate, foreign exchange, credit and equity indexed products. The sub-ledger facilitates full compliance with both FAS 133 and IAS 39 accounting regulations. Principia's target market consists of capital markets groups requiring sophisticated and flexible processing capability on a robust, yet customizable platform. For more information about Principia, see www.principiapartners.com.

Principia Partners is headquartered at the Harborside Financial Center, Jersey City, New Jersey, USA with an office at 1 Cornhill in London, UK.

For press information contact:
Shamira Alidina
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271 Regent Street
London W1B 2BP
shamira@write-image.co.uk
Tel: + 44 (0) 20 7959 5450
Fax: + 44 (0) 20 7493 5499
Email: shamira@write-image.co.uk